How to promote your NFT marketplace in organic search

An NFT (non-fungible token) marketplace is a platform where users can buy, sell, and trade non-fungible tokens, digital assets that represent ownership of a unique item or piece of content. 

These items can include art, collectibles, music, videos, and other types of digital media. NFTs are unique because they cannot be exchanged for other tokens or assets on a one-to-one basis, as they represent something that is one-of-a-kind and cannot be replicated.

There are many different NFT marketplaces available, each with its own unique focus and selection of items. Some examples include OpenSea, Rarible, and SuperRare. It’s essential to do your research and choose a reputable marketplace that aligns with your interests and goals as a buyer or seller.


How to create an NFT marketplace?

NFT marketplaces typically operate in a similar way to other online marketplaces, with buyers and sellers able to browse and search for items, view detailed information about them, and place bids or make purchases using cryptocurrency or other forms of online payment.

Some NFT marketplaces also offer additional features, such as the ability to create and sell your own NFTs, or to participate in auctions or other types of sales.

Steps to creating an NFT marketplace

Here are the general steps you can follow to create an NFT marketplace:

Define your target audience: Consider the type of NFTs you want to feature on your marketplace, and the variety of buyers or sellers you want to attract. This will help you to focus your marketing efforts and create a unique value proposition for your platform.

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Research the market: Look at other NFT marketplaces and see what they offer. Take note of what works well and what could be improved upon. This will help you to identify any gaps in the market that your platform could fill.

Choose a blockchain: NFTs are built on top of blockchain technology, so you’ll need to choose a blockchain that meets the needs of your marketplace. Some popular options include Ethereum, EOS, and TRON.

Build your platform: There are a few different approaches you can take here. You can build your own platform from scratch, use a pre-existing solution like OpenSea’s white-label marketplace, or use a platform like OpenSea that allows you to customize the look and feel of your marketplace.

Integrate payment processing: You’ll need a way for buyers and sellers to pay for and receive payment for NFTs. This can be done using cryptocurrency or other forms of online payment.

Promote your platform: Once you have your platform up and running, it’s important to get the word out to potential buyers and sellers. This can be done through social media, online advertising, and other marketing channels.

Provide customer support: It’s important to provide excellent customer support to keep your users happy and engaged. This can include responding to inquiries, resolving disputes, and providing assistance with technical issues.

Creating an NFT marketplace requires a combination of technical expertise, marketing savvy, and a deep understanding of the NFT market. It can be a challenging but rewarding endeavour, especially if you are able to build a successful platform that meets the needs of your users.

Basic functionality for an NFT website

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Here are some of the basic functionalities that an NFT website should have:

Browse and search: Users should be able to browse through a selection of NFTs and use search filters to narrow down their options.

Detailed information: Each NFT should have a page with detailed information about the item, including its creator, a description, and any relevant metadata.

Purchase or bid: Users should be able to place bids or make purchases using cryptocurrency or other forms of online payment.

User accounts: Users should be able to create and manage their own accounts, with features such as login and logout functionality, account settings, and the ability to view their past purchases or bids.

Seller tools: If the platform allows users to create and sell their own NFTs, it should provide tools and resources to help them do so, such as the ability to upload and manage their listings.

Customer support: The platform should have a way for users to get help with technical issues or resolve disputes, such as through a support ticket system or live chat functionality.

Security: The platform should have measures in place to protect against hacking and other security threats, such as secure login protocols and encrypted data storage.

Overall, the functionality of an NFT website will depend on the specific goals and needs of the platform. Some NFT marketplaces may offer additional features, such as the ability to participate in auctions or create and sell your own NFTs, while others may focus more on the core functionality of buying and selling NFTs.

How to promote your NFT website?

Here are a few strategies you can use to promote your NFT website:

1. Build a keyword list

A keyword list is a collection of words and phrases that are relevant to your website or business and that you want to rank for in search engine results. Building a keyword list can help you to optimize your website’s content and improve its visibility in search engines like Google.

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Here are some steps you can follow to build a keyword list:

Identify your target audience: Think about who your website is intended for and what type of information or products they are looking for. This will help you to identify the keywords and phrases that are most relevant to your business.

Use keyword research tools: There are several tools available that can help you to identify popular and relevant keywords, such as Google’s Keyword Planner, Ahrefs, and SEMrush. These tools can provide data on search volume, competition, and other factors that can help you to prioritize your keywords.

Create a list of seed keywords: Start by creating a list of seed keywords, which are broad terms that are related to your business. For example, if you run an NFT marketplace, some seed keywords might include “NFT,” “digital art,” and “cryptocurrency.”

Generate long-tail keywords: Long-tail keywords are more specific phrases that are likely to be used by users who are further along in the purchasing process. These can be more targeted and less competitive than broader, more general keywords.

To generate long-tail keywords, you can use tools like Google’s Related Searches feature or the “People Also Ask” section in search results. You can also brainstorm additional long-tail keywords based on the products or services you offer, the content on your website, and the interests of your target audience.

Prioritize your keywords: Once you have a list of keywords, you’ll want to prioritize them based on their relevance and potential value. Consider factors such as search volume, competition, and how well the keyword aligns with your business goals. This will help you to focus your efforts on the most important keywords and allocate your resources accordingly.

Review and update your list: Keywords and search trends can change over time, so it’s important to regularly review and update your keyword list. This will help you to ensure that your website’s content is always optimized for the most relevant and valuable keywords.

2. Optimize your content

Optimizing your content is the process of making it more visible and appealing to search engines and users. This can help to improve your website’s visibility in search results and drive more traffic to your site.

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Here are some steps you can follow to optimize your content:

Identify your target keywords: Use a keyword research tool or follow the steps I outlined in my previous response to build a list of relevant keywords for your content. These will be the words and phrases that you want to optimize your content for.

Use your target keywords in the right places: To optimize your content for your target keywords, it’s important to use them in the right places. This includes using them in the title and headlines of your pages, in the body of your content, and in the meta descriptions and alt tags of your images. However, be careful not to stuff your content with keywords – search engines may penalize you for keyword stuffing, and it can make your content difficult to read.

Use subheadings and bullet points: Subheadings and bullet points can help to break up your content and make it easier to scan and read. They can also be an effective way to highlight your target keywords and make them more visible to search engines.

Use internal and external links: Internal links, which link to other pages on your website, can help search engines to understand the structure and hierarchy of your content. External links, which link to other websites, can help to establish your website as a credible source of information and can also help to drive traffic to your site.

Use images and videos: In addition to text, consider using images and videos to enhance your content and make it more engaging. Use descriptive file names and alt tags for your images, and consider using closed captioning or transcripts for your videos to make them more accessible and searchable.

Optimize for mobile: With more and more users accessing the internet from their phones and tablets, it’s important to optimize your content for mobile devices. This includes ensuring that your website is responsive, with a design that adjusts to different screen sizes, and that your content is easy to read on smaller screens.

By following these steps, you can improve the visibility and appeal of your content, which can help to drive more traffic to your website.

However, keep in mind that SEO is a constantly evolving field, so it’s important to stay up to date with the latest best practices and to regularly review and update your content to ensure that it’s always optimized for search engines and users.

3. Having a great UX/UI

UX (user experience) and UI (user interface) refer to the way that a website or application is designed and how it feels to use it. A great UX/UI can make a website or application more enjoyable and intuitive to use, which can lead to higher levels of engagement and satisfaction among users.

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Here are some tips for creating a great UX/UI for your website or application:

Focus on usability: Make sure that your website or application is easy to use and navigate. This includes having a clear hierarchy of information, using familiar and intuitive design patterns, and providing clear and concise instructions or labels.

Use clear and consistent design: Use consistent design language throughout your website or application, including elements like colour, typography, and layout. This will help users to understand how to interact with your site and make it feel more cohesive and professional.

Make it visually appealing: Use design elements like colour, typography, and imagery to make your website or application visually appealing and engaging. However, be sure not to overdo it – too much clutter or unnecessary design elements can distract from the content and make it harder to use.

Test with users: It’s important to test your website or application with real users to get feedback and identify any usability issues. This can help you to identify problems and make improvements before you launch your site or app.

Regularly review and update: As your website or application evolves, be sure to regularly review and update your UX/UI to ensure that it’s always meeting the needs of your users. This can involve testing new features, conducting user research, and making updates based on feedback.

By focusing on usability, design, and testing, you can create a great UX/UI that will make your website or application more enjoyable and intuitive to use. This can help to increase engagement and satisfaction among your users.

4. Use social media

Social media platforms like Twitter, Instagram, and TikTok can be effective channels for promoting your NFT website. Share updates about new listings, feature artists or creators and engage with your followers to build a community around your platform.

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Social media platforms like Twitter, Facebook, Instagram, and TikTok can be powerful tools for promoting your business, building your brand, and engaging with your audience.

Here are some ways you can use social media to your advantage:

Identify your target audience: Before you start using social media, it’s important to identify who your target audience is and which platforms they are most active on. This will help you to focus your efforts and create content that resonates with your audience.

Create a presence on relevant platforms: Once you have identified your target audience, create a presence on the social media platforms that they are most active on. This typically involves setting up a profile and creating branded graphics and visuals to represent your business.

Post regularly: To stay top of mind with your audience, it’s important to post regularly on social media. This can include sharing updates about your business, industry news, and other relevant content.

Engage with your audience: Social media is a two-way conversation, so be sure to engage with your followers by responding to comments, liking and sharing their content, and asking for their feedback or input.

Use hashtags: Hashtags are a way to tag your content and make it discoverable to users who are searching for specific topics. Use relevant hashtags to help your content reach a wider audience.

Use paid advertising: Many social media platforms offer paid advertising options that allow you to target specific groups of users with your content. This can be an effective way to reach a larger audience and drive traffic to your website or social media profiles.

By following these tips, you can effectively use social media to promote your business and engage with your audience. Just be sure to stay up to date with the latest best practices and to regularly review and adjust your strategy as needed.

5. Partner with influencers

Partnering with influencers can be a powerful way to promote your business and reach a larger audience. Influencers are individuals who have a large following on social media or other platforms, and who have the ability to influence the purchasing decisions of their followers.

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Here are some steps you can follow to partner with influencers:

Identify your target influencers: Start by identifying the influencers who are most relevant to your business and who have an audience that aligns with your target market. You can use tools like BuzzSumo or Klear to search for influencers by keyword or industry.

Research their following: Once you have identified potential influencers, research their following to get a better understanding of their audience and the type of content they produce. This can help you to gauge the potential reach and impact of a partnership.

Reach out to them: Once you have identified the influencers you want to work with, reach out to them through the contact information on their social media profiles or website. Be sure to tailor your message to their specific audience and explain how a partnership would benefit both parties.

Negotiate terms: Once you have established interest from the influencer, it’s time to negotiate the terms of the partnership. This can include details such as the length of the partnership, the type of content that will be produced, and the compensation or incentives that will be provided.

Monitor the partnership: Once you have established a partnership with an influencer, it’s important to monitor its progress and effectiveness. This can involve tracking metrics such as website traffic, social media engagement, and sales to determine the impact of the partnership.

By following these steps, you can effectively partner with influencers and use their reach and influence to promote your business and reach a larger audience.

6. Participate in online communities

Participating in online communities can be a great way to promote your business and build relationships with potential customers.

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Here are some steps you can follow to participate in online communities:

Identify relevant communities: Start by identifying online communities that are relevant to your business or industry. These could include forums, discussion groups, or social media groups.

Engage with the community: Once you have identified relevant communities, start participating in discussions and interacting with other members. Share your expertise, ask questions, and be helpful and respectful. This will help you to build relationships and establish yourself as a valuable member of the community.

Share updates about your business: Use your participation in online communities as an opportunity to share updates about your business, such as new products or services, promotions, or industry news. Be sure to follow the rules of the community and avoid spamming or self-promotion.

Offer value: In addition to sharing updates about your business, focus on providing value to the community. This can include sharing useful information, offering advice or tips, or answering questions.

Monitor and respond to feedback: Pay attention to the feedback and comments you receive in online communities, and be sure to respond to any questions or concerns in a timely and professional manner. This will help you to build trust and establish yourself as a credible and reliable source of information.

By participating in online communities and building relationships with other members, you can effectively promote your business and reach a larger audience. Just be sure to be respectful and follow the rules of the community, and focus on providing value and being helpful.

7. Use paid advertising

Paid advertising is a way to reach a wider audience and drive traffic to your website or social media profiles by paying to display your ads to specific groups of users.

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Here are some steps you can follow to use paid advertising effectively:

Identify your target audience: Start by identifying your target audience – the people who are most likely to be interested in your products or services. Consider factors such as demographics, interests, and behaviors, and use tools like Google Analytics or Facebook Audience Insights to gather data about your audience.

Choose the right platforms: There are many platforms that offer paid advertising, including Google Ads, Facebook Ads, and Instagram Ads. Choose the platforms that are most relevant to your target audience and that offer the features and targeting options you need to reach them effectively.

Set your budget: Determine how much you are willing to spend on paid advertising, and allocate your budget accordingly. Keep in mind that the cost of advertising can vary depending on the platform, the type of ad you are running, and the competition for ad space.

Create your ad: Use the tools and resources provided by the advertising platform to create an ad that is eye-catching, relevant, and compelling. Be sure to include a clear call to action and a link to your website or social media profile.

Monitor and optimize your ad: Once your ad is live, monitor its performance and use the data and insights provided by the platform to optimize your ad for better results. This can include adjusting your targeting, testing different ad copy and visuals, and adjusting your budget as needed.

By following these steps, you can effectively use paid advertising to reach a larger audience and drive traffic to your website or social media profiles. Just be sure to monitor your ad’s performance and optimize it as needed

8. Offer promotions or discounts

Offering promotions or discounts can be a good way to encourage people to check out your NFT website and purchase NFTs. Some ideas for promotions or discounts include:

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Limited-time discounts: Offer a discount on select NFTs for a limited time to create a sense of urgency and encourage people to make a purchase.

Bundle deals: Offer a bundle of NFTs at a discounted price to encourage people to purchase multiple NFTs at once.

Referral program: Offer a discount or other incentive to people who refer their friends or followers to your website.

Loyalty program: Set up a loyalty program that rewards customers for making multiple purchases on your website.

Giveaways: Consider hosting a giveaway where you give away one or more NFTs to a lucky winner. This can help create buzz and drive traffic to your website.

It’s important to keep in mind that promotions and discounts should be used strategically. If you offer them too frequently, they may lose their effectiveness. Consider the value of your NFTs and the price points you are comfortable with before deciding on a promotion or discount strategy.

Collaborate with artists or creators: Partnering with artists or creators can be a great way to promote your platform and bring in new users. Consider offering artists or creators a share of the profits from their sales, or providing them with resources and support to help them create and sell their NFTs on your platform.


Overall, the key to promoting your NFT website is to be proactive and creative. Experiment with different strategies and see what works best for your platform and target audience.

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